Recently launched Gurgaon based AI Startup, Staqu has partnered with one of the leading fashion e-commerce portals, Yepme, to ameliorate its backend technology with their AI-based product suite. The association is meant to bring in a much refined user experience for customers of Yepme, aiding intelligent product recommendation, enabling visual search, automating meta-tag generation and complimentary product recommendation for the ecommerce brand.
Existing with the vision to explore, execute and innovate, Staqu has created an intelligent product suite, based on Artificial intelligence, deep learning and machine intelligence. By integrating these products, Yepme will be able to automate majority of the common-day tasks, whilst providing their users with an intuitive and smooth experience.
Speaking at the association, Manish Shrivastava, Chief Revenue Officer at Yepme said, "It has been our constant endeavor to deliver features and services to our users of utmost value. Fashion is a domain that should encourage discovery and Yepme, being a market leader in the domain, aims just to do that through cutting edge technology partnerships. We are further affirmative that our users will appreciate the refined experience at the platform and look forward to a lon g term association with Staqu. Through this partnership, we are aiming to automate a lot of our operations which, in fact, will be one of the first such implementations for any e-commerce firm in India. A large business such as ours needs a lot of customization and segmentation for effective operational efficiency and Staqu is helping us achieve that through Artificial Intelligence led solutions."”
Sharing his thoughts on the association, Atul Rai, Co-founder & CEO of Staqu said, “Yepme is a household name in Indian e-commerce. We are excited to synergize our technical expertise with the mass appeal and services rendered by Yepme. Our intelligent product suite will make it extremely easy for the new and existing users of Yepme to easily discover the items of their choosing, along with discovering the latest fashion trends, availing the celebrity look in terms of shoes, clothing and accessories. We are hopeful for a long-term association with Yepme that will allow both the brands to realize their business objectives and goals.”
Following the association, Yepme will primarily access the top 4 products offered by Staqu. The Similar Products Recommendation Engine provides the most relevant products in suggestions, based on its deep image understanding. Furthermore, with Visual Search, users needn’t type their search queries, trying to define in words the items, shoes, accessories, etc that they are looking for. Now, they will be able to search for the products, simply by uploading an image of the same. Thirdly, since it is one of the key undertakings of Staqu to let the picture speak a thousand words, Yepme will have optimized and Automated Meta-tag Generation for the purpose of product cataloging. The tedious process, which otherwise warrants manual labor and huge investment, in terms of time and effort, will now be completely automated. Lastly, with Complementary Product Recommendation, Staqu’s engine would study the fashion trends across the world and recommend products completing a certain look for the fashion enthusiasts.
BW Reporters
Yashvendra is Executive Editor in BW CIOWorld. He has over 15 years of experience in journalism. Starting his career in 2000 with the Press Trust of India, he has worked in organizations such as The Indian Express, IDG (International Data Group) and Business India. During the course of his career, he has covered a range of sectors, and has been instrumental in launching several brands
