Accenture's Pulse of Change Index, 2024, revealed that global business leaders, already grappling with a historical rate of change in 2023, foresee an even faster pace in 2024. Released ahead of the World Economic Forum Annual Meeting in Davos, the index analyses six key factors influencing change and business disruption.
An analysis of change affecting businesses globally, caused by six major factors:
Key Highlights of the Study
Generative AI propels technology disruption to the top spot, rising from sixth place in 2022. Globally, C-suite executives identify technology as the primary driver of change. While the index identifies talent as the second most significant factor for business change, C-suite leaders globally rank it fourth. However, 42% of global leaders cite skills shortages as a top-three challenge, emphasising the critical need for talent strategy. Overall, the rate of change across Technology, Talent, Economic, Geopolitical, Climate, and Consumer & Social factors has risen 183 per cent in the past four years, with a 33 per cent increase in the last year alone. In India, 89 per cent of leaders anticipate a faster rate of change in 2024. While 76 per cent view change as an opportunity, 48 per cent admit they are unprepared to respond to the upcoming changes. In India, 58 per cent of C-suite leaders expect an acceleration of technology disruption in 2024. Generative AI is seen as an opportunity, with 88 per cent viewing it positively. Globally, 47 per cent admit they are not fully prepared for the accelerating rate of technological change. Societal concerns about responsible AI use have led 72 per cent to approach investments more cautiously.
Sandeep Dutta, Senior Managing Director and Lead, India Business, Accenture, said, "To stay resilient, businesses in India need to embrace a bold vision and a comprehensive strategy of continuous reinvention, powered by cloud, data, and AI, along with new ways of working."
The Pulse of Change Index combines AI-led data modelling and a global survey of over 3,400 C-suite executives to gauge the rate and nature of change across six major factors. It analyses data series from leading institutions covering 2019 to November 2023. The index underscores the imperative for businesses, particularly in India, to adopt a vision of continuous reinvention powered by cloud, data, and AI. Navigating the evolving landscape and tapping into disruptive technologies, especially generative AI, will be crucial for maintaining agility and achieving new performance frontiers.