Arvind Lifestyle Leverages Analytics To Accelerate Growth

Indian fashion retail gets a major boost, with the leading fashion retailer in the country, Arvind Lifestyle deciding to transform its merchandising and in-store operations with the aid of a modern business intelligence and analytics solution. Manthan has announced that Arvind Lifestyle has chosen Manthan Retail Analytics, one of the most awarded advanced analytics and BI solutions, to deliver the ease and speed of descriptive, predictive and prescriptive analytics. As part of a trial (Proof of Concept), Manthan delivered a single version of the truth from data in less than two weeks. Leveraging the solution’s ready-to-use global fashion best practices and comprehensive self-service advanced analytics, business users at Arvind Lifestyle gained deep actionable insights in the shortest time possible. Arvind Lifestyle found Manthan’s Retail Analytics to be the right fit for its immediate, short term and long term goals as it came prebuilt with ready-to-use dashboards, metrics and guided analytics for every role in fashion retail - right from store associates to C-Level Executives. “Manthan’s ready-to-use Retail Analytics should help us leapfrog multiple stages of analytics maturity, in rapid time. It gives us a comprehensive view of our data, allowing us to perform deep dive analytics on it, intuitively and at speed. Manthan really understands the Fashion Retail business and their state of the art analytics solutions are engineered such that every role in the organization can leverage the power of advanced analytics to gain actionable insights”, said Alok Dubey, CEO, Arvind Lifestyle Brands. “The Indian market is maturing quickly and retailers are looking for an analytics edge that brings them at par with their global counterparts. We are thrilled that Arvind Lifestyles chose Manthan Retail Analytics to drive growth across their business segments”, said Sachit Murthy, Vice President - Sales, Manthan. As an advanced packaged BI solution that combines the ease of self-service analytics and cloud based SaaS subscription, Manthan Retail Analytics enables retailers to jumpstart growth in the fastest possible time, with minimal capital investment. J Suresh, MD and CEO of Arvind Lifestyle Brands said, “I expect Manthan Analytics to give us insights for effective decision making”. “Pervasiveness of technology and exposure to global brands has resulted in the Indian consumer demanding a more involved and seamless shopping experience. Our global experience and analytics expertise makes us uniquely positioned to serve the need and aspirations of Indian retailers”, added Seema Agarwal, Vice President - Retail Analytics, Manthan. Manthan has the most comprehensive Retail Analytics portfolio and an unmatched experience of serving more than 200 global brands. Deep retail and fashion industry expertise, coupled with extensive experience in delivering unmatched advanced analytics to top global fashion brands, made Manthan a natural choice for Arvind Lifestyle.