Widespread failures in realizing return on investment (ROI) in
digital technologies for
customer experience could create a sense of distrust among buyers and decision makers in India about the potential for digital business, according to Gartner, Inc.
Gartner predicts that by 2017, 80 percent of consumer-facing companies will fail to realize ROI on investments in digital technologies focusing on customer experience because of the country
BW Reporters
Yashvendra is Executive Editor in BW CIOWorld. He has over 15 years of experience in journalism. Starting his career in 2000 with the Press Trust of India, he has worked in organizations such as The Indian Express, IDG (International Data Group) and Business India. During the course of his career, he has covered a range of sectors, and has been instrumental in launching several brands
