Unified Commerce Alliance Makes Its Mark in Retail Sector

Unified Commerce Alliance (UCA), a coalition including Microsoft, Episerver, Avensia Storefront, and inRiver, presents its integrated digital retail approach at National Retail Federation event in New York. The UCA takes the concept of omnichannel e-commerce and applies it across the ecosystem to maximize customer experience and drive revenue.

The UCA makes it possible to share the same data and business logic from different systems and direct all channels through a single integration. The teams at NRF will, together with additional partner Ombori, showcase a fully connected, AI-driven, end-to-end shopping experience. This illustrates how retailers can connect physical stores with digital channels to truly enhance the customer experience and empower omnichannel teams.

“The power of the combined UCA showcases how retailers can drive significant results by looking strategically at the role of e-commerce and holistically at the technology landscape to map to consumer needs,” said Joe Golemba, VP, North America Alliances & Services for inRiver.

“With our holistic approach to digital commerce we help to mitigate the omnichannel challenges that too many retailers are facing,” says Jörgen Bertilsson, executive VP of Avensia Storefront. “Joint UCA customers achieve results that are exceeding industry standards, because of the service they are able to provide, throughout the entire customer journey.”