Riverbed Launches Digital Performance Platform and New Brand Identity

Riverbed Technology, The Digital Performance Company, launched the Riverbed Digital Performance Platform, and unveiled a new brand identity, accelerating the company’s strategy to deliver industry-leading solutions to maximize digital performance and fueling new growth opportunities in a $30 billion+ market.

The announcements are the result of a multi-year strategy from Riverbed to lead in the area of digital performance, which included several strategic acquisitions, organic development of digital performance and cloud-based features and functionality, and integration across multiple solutions.

“Digital business is now mainstream and digital performance defines business success. Riverbed has also evolved significantly the last few years, with entirely new offerings that have enabled us to deliver a modern IT architecture for today’s digital enterprise,” said Subbu Iyer, SVP and CMO, Riverbed.

“The result of these efforts is the new Riverbed Digital Performance Platform, which helps maximize performance across every aspect of a customer’s business, allowing organizations to fundamentally rethink possible. The Platform and our new brand identity as The Digital Performance Company better articulates the value and impact Riverbed delivers to customers, partners and billions of people around the world, enabling us to reach a much broader audience. Riverbed is enjoying significant market momentum and with a total addressable market of more than $30 billion, we are well positioned to grow in the digital world.”

Digital is driving innovation and transforming entire industries and has moved rapidly to the center of business strategy, as customers look to digitally transform by delivering new digital services, systems, business models and processes. Driven by major technology trends including cloud, mobile and analytics, digital is gaining serious momentum. According to IDC, by the year 2021, at least 50 percent of global GDP will be digitized, with growth driven by digitally-enhanced offerings, operations and relationships. Additionally, IDC expects digital transformation spending to reach $2.1 trillion in 2021.

While digital is becoming mission critical for business, many organizations are still using legacy IT infrastructure that is not equipped to handle the digital initiatives of today and the future. In fact, IDC says that 60 percent of digital transformation initiatives will be unable to scale due to lack of a strategic architecture. To compete in today’s digital era, companies today must effectively lean into a modern IT architecture and next-generation network.