Raymond charts a digital transformation roadmap of its FMCG business

Raymond Group is re-engineering its FMCG division. Raymond FMCG is building a robust digital backbone to bring in innovation and accelerated business growth. The company has trusted SAP S/4HANA to fulfill this criterion of being a unified platform that can upsurge business efficiencies to provide business values.

Albeit a novel entrant to the FMCG arena, Raymond FMCG is one of the early adopters to implement all the modules of SAP S/4Hana in their Personal & Home Care segment.

Leveraging SAP platform, the company will be able to meet newer market challenges, seize upcoming opportunities, reimagine their business model, and finally engage end-customers in the most competitive experience. Within a month of deployment, the company has claimed of already witnessing an increase in efficiencies while rolling out SAP S/4HANA for its other arm.

“Digitalisation is no longer a matter of choice but a strategic priority and a core in our new India,” said Giriraj Bagri, President and Group CEO - FMCG, Raymond Ltd. “Our vision is to become a player of choice amongst the emerging and enterprising Indian consumers for their daily lifestyle needs.”