Location-based services (LBS), integrated with GIS platform, would enable digital transformation, which would result in end-to-end service delivery covering work-flows, business activities, processes, competencies and models to fully leverage changes in planning and decision making.
This would entail benefits, have a positive impact and create opportunities at all levels of society, said Dr. Vishnu Chandra, deputy director general, NIC, Government of India, while addressing the fifth edition of FICCI’s conference on ‘Location Based Services (LBS) 2017’ on the theme ‘Transforming Co-ordinates to Business’.
Dr. Chandra said that consumer experiences were changing expectations. Mobility, social media, cloud and big data were the new emerging disciplines in which location was embedded, enabling seamless processing of data in parallel and real-time analytics.
With the help of LBS, NIC had initiated several programs in diverse sectors such as healthcare, education and agriculture, which was allowing identification of priority areas for improvement and providing information that could be utilized for various purposes. He added that GIS as a major e-governance sub-system was an important lever to accelerate growth and increase focus in different domains.
Uday Raj, chief GM, NRSC, ISRO, Department of Space, Government of India, said that automatic check-in at work places; housekeeping, security, elderly care, maintenance; keeping track of equipment, construction machinery, scaffolding; precision farming; geo-tagged SMS and MMS to different geofences and digital advertising, were some of the emerging fields where LBS could be integrated with business.
He said that businesses run across locations, and events take place everywhere, making location a central factor for every business. Emerging geo-tagged data with business metrics was providing intelligent output which was helping in bringing about transparency in information. Besides, LBS were enabling monitoring, evaluation, optimization of data for receiving real-time information and assisting in developmental planning.