Commerce Leading Driver of Digital Transformation in Large Enterprise

According to commercetools, the leader in next-generation commerce software, new research reveals digital commerce evolution is a key driver of digital transformation investments in corporate America, with chief digital officers leading the charge before they eventually work themselves out of a job. The report is being released at Shoptalk 2018, where commercetools will showcase how the imperatives for modern commerce are propelling digital transformation and realigning the enterprise.

This first-of-its kind research highlights the three most critical driving factors in digital transformation, while also defining the rise of the Chief Digital Officer in spearheading these initiatives and eventual hand-over of the responsibilities to a digitally-savvy Chief Information Officer. This research is the first to assess the impact of commerce on digital transformation.

Insights for the report, “The New Chiefs of Commerce in the Digital Enterprise,” were gleaned through research conducted by B2B technology research firm Cascade Insights. The firm assessed the driving forces behind digital transformation in enterprises with more than $1B in annual revenue and more than $100M in online revenue, including exploring the teeter-totter role of the Chief Digital Officer and the Chief Information Officer in leading their organizations through this seismic change.

“Fortune 500 executives are feeling the strong effect next-generation commerce is having on their business decisions and are striving to put the right leadership in place to navigate this key element of digital transformation,” said Arthur Lawida, president, commercetools Inc.

“By analyzing some of the world’s largest organizations, we were able to uncover the top attributes of successful enterprise commerce transformation initiatives, and particularly how those projects influenced the structure of C-Suite leadership and aligned around the broader goals of the organization.”