Citrix Unveils Innovations at Citrix Synergy to Power the Future of Work

Organizations that harness the full potential of their people will drive business success that will power the future of work. According to a recent Oxford Economic Research study, executives who supported virtual work and mobile business strategies outperformed their peers across a wide range of business metrics, including higher revenue growth and profits, reduced expenses, increased employee retention and better customer satisfaction.

To help businesses drive transformational performance and greater employee engagement, Citrix announced secure digital workspace offerings at Citrix Synergy that will power the future of work, enabling customers to reimagine where and how work happens – and what connected ‘things’ are involved.

New Citrix innovations include enhanced user experience capabilities in a unified, secure digital workspace; new mobile, software-defined networking and analytics services in the Citrix Cloud and advanced document workflows. In addition, Citrix is introducing a new intelligent security framework geared to secure and simplify access and control of the apps and data people need to work.

“The industry continues its rapid shift toward cloud and mobile-first strategies to boost workforce productivity and drive end user satisfaction. In fact, recent IDC research shows that in 2019 enterprises will spend $2.1 trillion on technology and services to implement and manage digital transformation initiatives,” said Robert Young, research director, IT Service Management and Client Virtualization Software, IDC.

“To help drive customer success in the future of work, Citrix has an opportunity to create exceptional end user experiences while providing IT with empowering tools to drive change, processes and policies.”

Simplifying user experience to fuel productivity
Gartner says organizations currently using cloud services indicate they are allocating 40 percent of their IT budget to cloud-related spending (including cloud-related services). Seventy-eight percent of these organizations plan to increase their spending on cloud through 2017.

This proliferation of cloud technologies is frustrating end users that must navigate multiple cloud services, apps, and data sources as well as disparate access methods and credentials. Meanwhile, shadow IT increases these challenges by adding even more unsanctioned apps and tools. This, in turn, increases service complexity and the risk of security breaches as users circumvent IT standards.

To fuel productivity, Citrix is introducing an enhanced secure digital workspace user experience, which unifies access and management of mobile, SaaS, web and Windows apps and documents, and consolidates access, control and workflows in one, easy-to-use solution. With a single sign-on using any federated identity, employees gain simple, secure access to a seamless, consistent experience on any device.

Unlike other solutions, the Citrix secure digital workspace is designed to be contextual, ensuring employees have the optimal balance of security, productivity and performance based on location, device, identity and other analytics.

The new workspace experience is also the only solution to include advanced content collaboration, information rights management and business workflow capabilities. From directly within the secure digital workspace, users can create, edit and collaborate on Office 365 online documents. They can then initiate a custom workflow and approval process with colleagues – all without leaving the workspace, and without having to re-authenticate as they switch between SaaS applications.