Adobe Symposium 2017, the leading industry conference for digital experience and business transformation, is set to kick off in Mumbai next Thursday, 4 May.
The event will pave the way for brands to transform into Experience Businesses and will be spearheaded with a keynote address by Shantanu Narayen, Chairman, President and Chief Executive Officer, Adobe.
Industry leaders from 17 leading brands including Idea Cellular, Raymond, Asian Paints, MakeMyTrip, and Shopclues will take the stage to discuss how to develop and deliver standout customer experiences in a world with ever increasing competitive pressures, consumer expectations, new emerging technologies and customer touch points.
Saina Nehwal, India’s badminton champion, will also be speaking at Symposium, offering insights into her own personal branding and transformation in today’s increasingly digital world.
The top conference sponsors include Microsoft, Accenture Interactive, Sapient Razorfish, VML, Capgemeni and Tata Consultancy Services.
Kulmeet Bawa, MD, South Asia, Adobe, said: “Digital transformation and a focus on customer experience have changed the face of marketing. With its increasing penetration of mobile devices and rapid proliferation of data services, India is leading the way in responding to rapidly evolving customer consumption patterns, and demonstrating how businesses can leverage the power of digital innovations to deliver amazing customer experiences.
“Adobe recently announced Adobe Experience Cloud, made up of Adobe Marketing Cloud, Adobe Analytics Cloud, and the new Adobe Advertising Cloud. These, combined with Adobe Creative Cloud and Adobe Document Cloud, provide a complete platform for brands to become Experience Businesses.”
