Tata Elxsi extends Alliance with Airtel to deliver Engaging Digital Platform on Internet TV

Tata Elxsi has extended its partnership with Airtel’s DTH service arm – Airtel Digital TV, to deliver an engaging digital platform for customers. As part of this, Tata Elxsi will build the application software for the company’s innovative hybrid set-top-box, Internet TV.

Continuing on the success of the existing partnership between the two companies for Internet TV, the alliance will enable the companies together to enhance customer’s digital experience on their television sets.

“We are working together to innovate next generation experiences for subscribers. We see exciting future possibilities with technologies such as AI, multi-modal interfaces such as voice and gesture, and seamless access to content - both online and offline. Tata Elxsi is delighted to expand our relationship with Airtel and bring the benefits of this alliance to Airtel’s subscribers,” said KP Sreekumar, VP and head of Broadcast Business at Tata Elxsi.

Sunil Taldar, CEO and director - DTH, Bharti Airtel, said: “We are happy to strengthen our partnership with Tata Elxsi as we continue to delight customers with our innovative hybrid DTH set-top-box – ‘Internet TV’ which brings together the best of online content and linear TV on one platform to bridge the gap between online and offline world for TV users.”