Pegasystems and Accenture to Offer CSPs Intelligent Customer Decisioning

Pegasystems Inc. and Accenture have launched Intelligent Customer Decisioning as a Service, a cloud-based solution designed to advance marketing strategies for telecommunications providers.

With Intelligent Customer Decisioning as a Service, Communications Service Providers (CSPs) gain a fully operational business team from Accenture to run effective real-time marketing campaigns on Pega’s AI-driven decisioning marketing solutions.

As CSPs fight for every customer, many lack the resources to implement advanced one-to-one marketing capabilities to attract new customers while reducing churn. Intelligent Customer Decisioning as a Service helps CSPs improve subscriber retention, acquisition rates, and sales practices by combining Pega Marketing for Communications and Pega® Customer Decision Hub with Accenture’s consulting, managed services, and deep industry expertise across technology, digital, and marketing.

Leveraging Pega technology that optimizes customer engagement, Accenture’s teams execute AI-driven marketing strategies for clients to achieve performance goals, without disrupting day-to-day operations or requiring additional resources.

Etisalat, a UAE-based telecom provider that maintains over 10 million wireless subscribers and serves nearly one million fixed-line and broadband services providers, was an early adopter of this technology strategy, combining the implementation of intelligent marketing software with consulting services to execute and manage its marketing operations.

Seeking new methods to expand marketing offers and services, Etisalat turned to Pega to centralize and analyze inbound and outbound customer data, enabling agents to offer the most relevant products to the right customers on an individualized basis. Accenture executed and managed their marketing activities to provide guidance and insight.