Onfido launches Global Identity Verification on Salesforce AppExchange to Bring Streamlined Digital Onboarding to Banks

Global identity verification provider Onfido announced has launched its remote onboarding platform on the Salesforce AppExchange.

The first document and facial verification tool to partner with the world’s leading Customer Relationship Management (CRM) platform, Onfido’s customer onboarding will now be directly available to Salesforce’s customers in the Financial Services Cloud and beyond. The new partnership was spotlighted during the Financial Services Keynote address at Dreamforce 2017 to over 10,000 attendees in the room and online.

Onfido offers financial businesses a scalable and secure way to meet Customer Due Diligence (CDD) requirements. With just a photo of an identity document and a ”live” selfie, users can confirm their identity and gain access to a host of online services, including financial platforms such as Revolut and Square. Onfido’s machine learning technology automates checks on over 600 documents across 192 countries, and is already used by over 1,500 customers worldwide.

The new integration will allow Salesforce Financial Services Cloud customers to digitally verify the identity of their customers and automatically attach the results to the customer record in Salesforce. By providing a clear audit trail directly in Salesforce, it will enable financial service providers to comply with regulatory requirements with more confidence and ease, while delivering a smooth onboarding experience to users.

“Over the last few years, there has been increasing regulatory pressure on financial services” explains Onfido CEO and co-founder, Husayn Kassai. “But, as they continue the migration online, the processes for addressing that regulatory requirement are struggling to keep up. Outdated CDD processes mean the burden is often borne by the end-user, up to 40 percent of whom drop out of onboarding processes due to poor UX. Now, retail banks are able to offer a seamless onboarding experience to their users, while easily meeting and maintaining visibility over their compliance processes.”

Fundamentally, the integration enables financial services to interact more intelligently with their customers – something the Dreamforce Keynote stressed will be the defining factor as they seek to gain a competitive advantage. In a world where customer expectations are higher than ever before, but loyalty to financial services is low, tools that help banks get better connected to their customers are crucial.