Investment in Cloud helps Prestigious Cultural Centres to Hire Out Spaces

According to Priava, the leading cloud-based venue management software company, museums, galleries and other cultural centres around the globe are looking beyond their general admission sales and ticketed exhibitions to boost their overall incomes, by taking advantage of their impressive facilities to host meetings and events.

Michael Jeanes, head of Sales for EMEA at Priava, commented: "The physical buildings that house some of the world's greatest art collections and exhibits are also incredibly impressive in their own right and are perfect venues for hosting meetings and events. With increasing pressure on funding and indeed with some cultural institutions offering free admittance, it is becoming more common for museums and galleries to seriously explore the opportunities of hiring out their spaces."

In turn, the introduction of cloud-based technology that can be accessed from any location is helping in-house events coordinators to more efficiently run a busy events calendar throughout the year as well as being used for booking and managing educational tours. As a centralised system that can be accessed by the whole organisations cloud-based venue management software offers significant time-savings in day to day administration and management of bookings and is capable of supporting the delivery of a high volume of lucrative functions and tours.

Jeanes adds: "The number and type of functions that cultural organisations are hosting is really expanding with hundreds of events being held every year from weddings and conventions through to parties, dinners and business meetings. The appeal of such venues is that they can offer something a bit different and out of the ordinary which is ideal for those that want to enjoy an event in a unique setting."