India Witnessing Growth in Transactional/Triggered Emails: Netcore

Netcore Solutions, India’s first and largest marketing technology solution provider, achieved a new benchmark by sending an average 150 (1.5 billion) crore transactional emails and 400 (4 billion) crore (promotional emails) per month in the last quarter for their clients across Asia.

India has emerged as one of the fastest growing markets for transactional/triggered emails today, which grew by 220 percent in FY 2016-17.

The volumes have witnessed an upward growth trajectory buoyed by the transformation in the consumption habits and patterns among all consumers preference to access real time information on multiple platforms and channels simultaneously.

This transformation in the consumption habits and patterns among all consumers is what Netcore broadly terms as the rapidly growing age of ‘consumer parallelism’. Owing to this, the company expects transactional/triggered email volumes to double by FY17-18 in Asia.

Kalpit Jain, CEO, Netcore Solutions, said: “Netcore Solutions serves more than 300 brands in Asia from across sectors to disseminate transactional/ triggered emails. Earlier organisations in India used their in-house transactional platforms to disseminate information to their customers. But, lately, due to the surge in the volumes of customer base, demonetization and GST, organisations are outsourcing their transactional/ triggered emails to experts. With a surge in the e-commerce portals and platforms and the upcoming festive season, we anticipate the transactional/triggered email volumes to grow further by 100 percent YoY.”

The Indian government’s thrust towards digitization has provided a fillip to the email marketing business. In addition, GST and demonetization provided an added thrust to the volumes of transactional/triggered emails. The company currently holds around 50-60 percent of the organized email solutions market in the country.

The company serves marquee clients such as Yes Bank, Axis Bank, Religare, India Infoline, Ola Cabs, Vodafone, Shine.com, etc.