ICICI Bank Launches Next-gen Features on Eazypay
ICICI Bank, India’s largest private sector bank by consolidated assets, has added an array of industry-first features to ‘Eazypay’, the country’s first digital point-of-sale (PoS) application.
It was launched by the bank during demonetisation to enable merchants/retailers and professionals to collect payments through multiple digital modes including Unified Payment Interface (UPI), credit / debit card and Internet banking of any bank, Aadhaar Pay, Bharat QR Code and ‘PocketsbyICICIBank’ digital wallet. Since then, Eazypay has quickly garnered over 1.70 lakh customers, enhancing the bank’s nationwide network of physical and digital PoS to over 7 lakh.
The application now offers a host of new services that are unprecedented in the industry. This list includes enabling merchants/retailers/professionals to enjoy the convenience of applying for a card-swipe machine instantly, in a completely digital and paperless manner, without any requirement to visit a bank branch. It also allows them to scan barcodes to raise invoices instantly; easily track inventory and draw insights on sales trends via an in-built dashboard in the app and track products sold to customers on credit among others.
Additionally, with a view to offer convenience to retailers who have medium to large-scale operations, the application can now be used by its employees simultaneously, to collect payment on their mobile phones at multiple counters ‘in-the-store’. It can also be used at its branches in other cities as well as ‘on-the-go’ for home deliveries.
