HPE Empowers Partners to Drive Profitable Growth with New Best-in-Class Consumption Program

At its 2018 Global Partner Summit, Hewlett Packard Enterprise (HPE) announced HPE GreenLake Flex Capacity for partners, a new offering that makes it easier and more profitable for partners to sell HPE’s leading on-premises consumption solution.  

HPE also introduced enhancements to its HPE Partner Ready Digital Marketing Program to help partners improve their marketing effectiveness and increase sales. These expanded programs and offerings uniquely enable partners to bring differentiated solutions to customers, addressing fundamental market transitions they face,

“At HPE, we are laser-focused on bringing the best innovation to our partners so they can capitalize on market disruptions and grow profitably,” said Joybrata Mukherjee, director, Channel, SI, Alliances and Service Providers, HPE India. “Through our innovative product and services portfolio and leading channel programs, we will help partners succeed in today’s fast-paced technology environment.”

According to IDC, by 2020, consumption-based procurement will account for as much as 40 percent of enterprises' IT infrastructure spending. Customers increasingly want to pay for the infrastructure they consume each month -- allowing flexibility to scale up or down as required, while avoiding capital expenses.

Recognizing this trend and market opportunity, HPE is introducing a new offering for channel partners to help customers adopt a pay-per-use model and access new on-premises technologies – such as software-defined infrastructure, all-flash storage and private cloud – without a significant upfront investment. The new HPE GreenLake Flex Capacity for partners offering enables system integrators, resellers and distributors to deliver HPE’s differentiated, industry-leading GreenLake Flex Capacity directly to customers.

Launched with specific packages for seven of HPE’s most popular products, the offering features configurations that are pre-defined, pre-approved and price-banded, so they are easy to quote and sell.  In addition, they are designed to empower partners to earn increased margin and can build an annuity revenue stream with a projected 25 percent year-over-year growth rate.