Cloud Market Evolving Rapidly
The cloud computing market is evolving rapidly to meet varying customer needs – even within the same organization – as buyers continue to weigh shifting technology and business requirements when considering their options from among private, community, public and hybrid cloud options, according to the ISG Provider Lens Cloud Services Archetype Report released by Information Services Group (ISG), a leading global technology research and advisory firm.
The latest in the ISG Provider Lens series, the report assesses the capabilities of 21 cloud services providers based on five buyer archetypes. It finds that while there is no shortage of providers able to satisfy the requirements of most enterprises, it is rare to find a single provider that can address all cloud transformation needs across most user archetypes.
"Cloud computing is a moving target. While cloud has become the preferred delivery model for most large companies, each function or business unit has different requirements – meaning multiple customer archetypes are present in large enterprises," said Esteban Herrera, partner and global leader, ISG Research.
"Those making the transformation to the cloud must strike a balance between optimal business value and the relative costs of provider engagement, integration and management. Market changes, new business models, fluctuating economic conditions and other factors will continuously reshape the needs of cloud services buyers."
