Book lovers' platform Vowelor raises INR 10mn in pre-series

Vowelor Books and Media, a startup providing an interactive platform to connect with book lovers in real time, has raised funding of INR 10mn in pre-series led by angel investor Dr. Sanjeev Juneja, an Indian FMCG player. Vowelor secured this funding within the 4th month of their App launch, marking as an achievement in the startup Industry.

Vowelor App was launched in November 2018 by co-founders, Mr. Manik Ghawri, Mr. Lalit Sharma and Mr. Himanshu Gandhi, with the concept of ‘Why, Read Alone’. It is an inclusive platform for readers and writers which not only lets them connect with like-minded book lovers but also solves their dilemma of finding a next read. The platform allows users to discuss the books on a real-time basis thus, helping them to pick the read in an informed manner.

Speaking on the announcement, Mr. Manik Ghawri, and Mr. Lalit Sharma, Co-founders of Vowelor said, “Started as a facebook group, today, Vowelor is a growing community of 90000+ readers & authors and claims to have achieved these figures organically. Community members interact regularly with Vowelor on various platforms including Facebook Group, Twitter, Instagram and the website itself.

“While working with authors for their book promotion on Vowelor website, we analyzed that their primary pain points were limited budget and reaching real readers who actually engage with the author. To solve this, we researched and planned to develop an easy-to-use automated tool in form of an app where authors can promote their books at an affordable budget and reach maximum readers in India as well as other countries. This funding will help us to develop, implement and market this app to target 150k+ downloads on our app and 200k monthly website hits”.

Currently, the Vowelor app is available on Android and planning to release the iOS version by the third quarter of this year. Vowelor further plans to partner with Publishers and Bookstores to create an inclusive and organized ecosystem to bridge the gap between readers, authors, and other stakeholders”.

Commenting on the announcement - Dr. Sanjeev Juneja, Founder of Divisa Herbal, said, ”With the ongoing developments in the books industry, I see Vowelor as a strongly rooted platform which focuses primarily on solving the actual problems of INR 739 billion Industry”.

The in-app tool allows new authors or publishers to promote their books at an affordable budget and reach maximum readers in India as well as other countries.