Bishops Printers invests in CRM from Workbooks

Bishops Printers a Portsmouth-based commercial print firm, has invested in a CRM solution from Workbooks Online Ltd, the UK-based leading vendor.

“This is an exciting step forward for our company,” says Leon Windsor, general Sales manager at Bishops Printers. “We are a bespoke manufacturer with exciting growth plans, and are already seeing the positive effects of Workbooks on our business. In the months and years ahead, as we roll out further functionality of Workbooks we are confident it will make an ever greater contribution to our growth plans."

Windsor joined Bishops in early 2016 to head up the sales team and improve its effectiveness. He very quickly realised that the team was struggling with an out-of-date CRM platform from Act!. The system he inherited was used only for logging callbacks and notes – it was little more than an electronic diary – but the team needed more.

“ACT! was limiting our ability to grow, and is simply not fit for purpose,” he explains. “In my previous role we’d had a good CRM system and I needed to bring something similar to Bishops.

“The firm is no stranger to investing for growth,” he added, “Having recently invested £3m in the factory, but until now our investments have mainly been on the production side. Our CRM system was outdated and unsupported, and it was clear we needed to find a new solution.”