B2Badda Adopts Hybrid Model; Set to Ride Retail Boom Post GST

BW Online Bureau Jun 26, 2017

India’s Business to Business (B2B) e-commerce market is expected to reach US$ 700 billion by 2020. Online retail is expected to be at par with the physical stores in the next five years. In view of the huge potential and a sudden surge of demand expected post GST implementation, the bulk buying and selling startup – B2Badda – is gearing up to capture the biggest share of the pie.

"We are working to create a hybrid model of online and offline presence and plan to set up offline touch points in 15 major metros of India. With these experience stores, we intend to engage with the retailers and educate them of the benefits of online bulk-buying through B2Badda,” says Yogesh Bhatia, founder.

With the opening of its first Experience Zone in Karol Bagh, Gaffar market of Delhi on June 20, Yogesh Bhatia revealed that similar stores will open doors in Mumbai and Jaipur this month itself. The stores are located in Asharfi market and Raiser Bazar, the wholesale markets of the respective cities.

First three experience zones will be followed by twelve more stores in Bangalore (SP Road), Chennai (Richi Street), Hyderabad (Koti Market), Cochin (Penta Menka), Ludhiyana (Gur Mandi), Bhopal, Lucknow (Ganj Bazar), Kolkata (Chandni Market), Vijaywada, Raipur and Patna.

India’s retail market
According to a report by IBEF, India’s retail market is expected to nearly double to US$ 1 trillion by 2020 from US$ 600 billion in 2015, driven by income growth, urbanisation and attitudinal shifts. While the overall retail market is expected to grow at 12 percent per annum, modern trade would expand twice as fast at 20 percent per annum and traditional trade at 10 percent.

India is expected to become the world’s fastest growing e-commerce market, driven by robust investment in the sector and rapid increase in the number of internet users. Various agencies have high expectations about growth of Indian e-commerce markets. Indian e-commerce sales are expected to reach US$ 120 billion by 2020 from US$ 30 billion in FY2016.

Further, India's e-commerce market is expected to reach US$ 220 billion in terms of gross merchandise value (GMV) and 530 million shoppers by 2025, led by faster speeds on reliable telecom networks, faster adoption of online services and better variety as well as convenience.