Barcelona is hosting the city’s biggest motor event from today Thursday 11th to the 21st of May: Automobile Barcelona.
Its 39o edition is set to be the milestone of the almost centenary show. Automobile has committed to combine the latest on connectivity technologies, autonomous cars, smart and sustainable mobility and digital transformation; all of these together with the traditional Motorshow.
Automobile Barcelona will host a total of 90 different companies, 30 automotive brands, more than 40 premiers and launches, more than 100 speakers and 25 start-ups. The show is to become a global event within the motor sector, giving a new concept and philosophy to the international motorshow industry.
This new concept is presented at Connected Hub (May 11th and 12th), the professional congress and turning point of the show. It includes two areas: the discussion forum Inspiration Arena, which will bring together key leading digital and motor firms, and the Innovation Square, which will connect manufacturers with entrepreneurs and start-ups.
Automobile Barcelona will also offer the global pioneering experience of Connected Street (May 11th to 21st). This area of the show will give first hand insight for the general public to test the latest in technological developments within the motor industry.
This ‘smart street’ will focus on cars’ connectivity and autonomous systems , the latest solutions for an easier, safer and more comfortable driving; as well as sustainable, intelligent and efficient mobility; giving the visitor two unique experiences to enjoy: “Test Drive Tech Experience” and “E-mobility”.
The next edition in 2019 will mark the centenary of the show. Automobile Barcelona will continue its way as a great sales and business driver for the industry but now being the only motor show with this new approach, which positions Barcelona as the global reference for the connected car concept.
The Motorshow follows other technological events of international reference that are also taking place in Barcelona such as the Mobile World Congress, IoT Solutions or Smart City Expo World Congress. It represents as well the commitment of Fira de Barcelona and the city itself to promote shows targeting the social, economic and industrial impact of digitalisation and innovation.
