Appier Brings AI-driven Insights to LINE with Aixon Integration

Appier, a leading artificial intelligence (AI) company, announced that Aixon, its AI-powered data intelligence solution, is now fully integrated with one of the largest messaging platforms in Asia, LINE.

The integration enables organizations using LINE Business Connect, a service for corporate clients that provides an API allowing access to various LINE account features, to generate powerful AI-driven insights into their followers and reach out to them with highly targeted marketing messages.

Aixon does this through its powerful predictive audience segmentation capabilities. The AI engine first cross-maps LINE user IDs with Appier's CrossX database of over 2 billion user and device profiles and then segments them into keyword and interest areas. The organization with the LINE Business Connect account can then use these target audience segments to send customized messages to the users most likely to respond positively.

More significantly, this opens up the potential for real-time cross-platform marketing. For example, if a LINE user shops on an e-commerce site but doesn't complete the purchase, the site owner can send the user a message on LINE with a special offer to prompt him or her to complete the purchase.