Ace Turtle Bets Big on Ship from Store

Ace Turtle, Asia’s leading omni-channel platform company has scaled up its platform to enable in-store fulfillment for retail brands. As an industry first, Ace Turtle has partnered with multiple brands to optimize in-store inventory to fulfill orders they receive from various retail sales channels. Ace Turtle sees 12x growth in orders in the next six months coming from ship from store.

Traditionally, fulfillment of all online orders is restricted to a dedicated inventory held at a few select distribution centers or warehouses. Ace Turtle’s proprietary platform Rubicon has already enabled single view of inventory for stocks spread across brand warehouses.

By leveraging the store network in the fulfillment ecosystem, the platform has now enabled omni-channel retailers selling on multiple channels to deliver stock from the closest inventory holding point to the consumer, speeding up delivery times, expanding fulfillment offering, ensuring the widest possible product catalogue to consumers and significantly reduce their held-up inventory.

According to a report by Mckinsey, the current wastage cost by inefficient logistic is equal to 4.3 percent of GDP, and if not corrected will increase to five percent of GDP or $100 billion by 2020. Fulfillment from retail store can go a long way in meeting this challenge, and also in optimizing the store beyond its traditional avatar of being only a sales channel.