4 Trends Every Vendor Should Watch Out for in 2016

In 2016, companies will have enough historical data—and sophisticated enough technology to put it to use.








Cloud adoption to increase in 2016By Martin Ryan

1) Cloud Adoption Continues to Accelerate
Over the last few years, businesses everywhere have been migrating to the cloud. It’s been an expensive process and has lacked the certainty of return, causing some companies to hold off.

But in 2016, that will change. Even now, it’s common knowledge that cloud migration helps cut costs, increases efficiency, and improves computing power overall. And as the Internet landscape becomes more complicated and uncertain, even more companies take advantage of migration services and move their assets to the cloud.

2) Who Will Brand the Cloud?
There are currently 15 major companies leading the way in providing Cloud IaaS, according to a 2015 Gartner report. And, as enterprises of all sizes move into the cloud, it’s likely to be a veritable gold rush, with everyone wanting to join in on the market opportunity. But as cloud migration continues, will we see a leader come through in 2016? Is Amazon Web Services already the de-facto brand name for the cloud, the way Kleenex is for tissues? Or will other juggernauts like Google and Microsoft have a chance to take up their own claims?

3) Mobile is the Clear Leader
In the last few years, we’ve seen a number of countries open up to international markets via the Internet. And the primary platform is not desktop—it’s mobile. India, Cuba, and Brazil included all access the Internet via mobile. In 2016, the Internet will open up more markets, likely in a similar fashion.

For businesses, that means honing their digital strategy to reach their customers through mobile. That also means investing in the Cloud and CDN partners that can connect you to new customers. It also means looking at IPv6, more suited for mobile and multiple devices than IPv4. While today customers are primarily on their mobile phones, in the coming years “mobile” will expand to include a host of IoT devices.

4) Big Data Mining is the Norm
2016 will be the year that big data makes some major changes in how companies operate. For the past few years, data collection was important. In 2016, companies will have enough historical data—and sophisticated enough technology to put it to use—that they’ll be able to quickly detect and resolve problems. Many of these process may even be automated. Internet security falls within that category. Take DDoS attacks, for example. Most companies have stored data showing the patterns of Internet activity that preceded various attacks. Machines will be able to alert the IT team to the anomaly so that traffic is rerouted before an attack even happens—or, at the very least, in the early stage of the attack.

-Ryan is the VP & MD, APAC, Dyn

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